On Global Warming: Think of the Lobsters!

Researchers in Connecticut said that global warming has led to a massive decline in the lobster population of the Long Island Sound; however, if the polar ice caps melt and sea levels rise 30 feet, colder water might bring the lobsters back.

see: The Stamford Advocate | CTV.ca

via Harpers Weekly Review 11-04-2006
Harpers Weekly Review

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Seth Godin’s Marketing Tips

When you think of how to promote a new product, when you’re trying to get the word out about your new show or you need to raise money for a new venture, some of Seth Godin’s May ’05 tips on what’s hot and what’s not in marketing could help clear your head. On his website there are many more from which this selection is copied.

  • Products that are remarkable get talked about.
  • Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
  • You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
  • People don’t buy what they need. They buy what they want.
  • Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
  • Traditional ways of interrupting consumers are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
  • People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.
  • People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
  • Marketing that works is marketing that people choose to notice.
  • Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

Seth Godin on what every marketer needs to know
Seth Godin’s Blog

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US Army Darpa bases ‘learning’ on Unreal Tournament

The American Government’s elite research body DARPA has created a game for troops that aims to teach common Arabic styles and approaches with body language. The game is important beecause body language plays such an important role in relations between soldiers and civilians who do not speak the same language.

One of the system’s creators says the training tool, known as Tactical Iraqi, has already been a great success. Hannes Vilhjalmsson, a research scientist at the University of Southern California, gave details of the Tactical Iraqi at a conference in St Louis, US.

The program teaches military personnel Arabic language skills and some key gestures such as an up-down movement with the right hand to ask someone to slow down and gives them tips such as removing mirror sunglasses when approaching local people.

US troops taught Iraqi gestures

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