Most Superbowl ads are not very subtle. One can’t really expect companies, for their millions of advertising dollars, to broadcast an advertisement that even a small percentage of the audience aren’t going to understand. It’s like a Pizza Hut commercial one hundred times over: the messgae, though at times funny, hits you in the side of the head. This FedEx commercial, I’m rather embarrassed to say, was almost too subtle for me, having been put to sleep by most of the other commercials on offer. It’s hilarious and simple and, always a plus, still gets the point across.
AOL Sports Superbowl Ads
Interesting fact learned in my Media and Democracy class the other week: a 30-second Superbowl spot cost $2.6m this year. Despite this, advertising during the Superbowl actually costs the least dollars per eyeball. How about that?
One plus, I guess, is that a lot of people stick around specifically to watch the ads so they’re great for brand recognition, but at the same time, you have such a large demographic spread that it must be pretty hard to consider anything other than a really general sales pitch. Who exactly are you advertising to?
Saying that, I love the ads that come out of the Superbowl, they’re easily some of the most daring or at least innovative of the year!