Issey Miyake, the fashion designer, has lent his name to a new watch which is to be made by Seiko Japan. Exhibited in this year’s BaselWorld watch and Jewellery show, the design is fascinating because it’s so different to all the other simplistic watches on the market. It attempts to be minimalist while at the same time still giving an accurate indication of the time, rather that leaving the owner to make a guess at which hour the hands are pointing to. The face is designed by Naota Fukasawa, and comes in a brushed steel, or matt black metal finish over a white face. The third option is black metal with a light blue glass face. The ‘Twelve’ lineup detailed. Fukasawa, formerly of the innovative design lab IDEO, has also designed for MUJI and B&B Italia. His minimalist style is obvious in the watch. It doesn’t look like the watch is available at this time, as it was only exhibited in March, but expect pricing to be around £160, or $300, as converted from the 33,600 Yen list price.
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