Deutsche Bank has a page on their website, with an accompanying video, that documents the evolution of their logo from the original ‘imperial eagle’ design to the new “slash in a square” design that has been used since 1972.
[In the early 70’s] the banking business was an extraordinarily dynamic market undergoing constant change. The extended service palette, the introduction of modern techniques in the banking business and the increasing globalisation should therefore also influence a modern company logo. It was common knowledge that the range of services for the client differed only slightly from other credit institutions. The goal was to achieve the desired differentiation from the competition with the implementation of a new visual appearance.
In July 1972, eight notable graphic artists were comissioned to create a logo for Deutsche Bank. [The bank] decided upon a symbol created by the now deceased painter and graphic artist from Stuttgart, Anton Stankowski.
The logo has recently been incorporated into the Bank’s television advertising, featuring as a venue for one-on-one discussions between smartly dressed individuals, whilst ‘life’ goes on in the background. As part of the modern style of relating to customers, the process of filming these commecials was recorded for all to see, and now we can, watch them take the logo apart, put it back together again, and then sit on it.
Deutsche Bank
Dude, i havent actually read this but i noticed the graffiti image of a man (sprayed on through a stencil)- is that by Banksy? Or if not, who is it by, if you know?? (i think banksy is based in Brighton, but you never know he may have worked his magic up north too:)
Anyway, im on an imac today, and your site is lookin so purdy to me :))
Love, Roisin xx
What graffiti? You haven’t read what?!
I’m completely lost: are you talking about the main image on the top of the page or something?
I don’t really understand, as always with your messages!