After much hoo-ha and debate over the future of the new H&M advertising campaign, the company have pulled their spots. The problem comes after the Daily Mirror published photographs of Moss apparently taking cocaine with her boyfriend Pete Doherty.
Having earlier altercations with the Daily Mirror over drug use, the paper had been said to be on a mission to prove Moss’s guilt. The publication of the photos has drawn worldwide derision from radio phone-in programs as well as newspaper letters from the public.

At the same time as many of feigning shock and awe, I don’t really care. Kate Moss takes drugs… so what?! She’s a mother… so what?! When so much of the world is exposed in one way or another to the world of drugs, should we really be all that appalled when one of our highest profile faces slips up and shows her humanity. No longer a department store mannequin, Moss is a human being with flaws. Does that mean that she’s any less appealing to look at? I’m never going to look like her and the vast majority of girls will never come near her beauty because it’s a freakish kind. All models look just a little bit weird and that isn’t quite so palatable on the high street in middle England or middle America or middle Anywhere. Models occupy their own private space in the world, drinking champagne, walking up and down a brightly lit pathway and then doing drugs and sleeping for 12 hours at a time, all the while doing as little exercise as possible to ensure they don’t develop any ‘chunky’ muscles. Except the boys that is, they have to do ab-crunches until midnight every day. A male model without a six-pack stomach: unheard of!

Kate Moss is flawed. We know. Move on.

H&M drops Moss over drug claims

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