Namecheck: Chris Martin sells his record

Says Chris Martin, in New York to promote the new X&Y album that’s also being pushed by every vendor on the block who wants to cash in on the latest craze. The New York Metro has a quote from him discussing the process of selling and selling and selling oneself on the corporate treadmill:

“We study the most popular products and we try to sing about it as much as possible. That’s why the next album is called McDonald’s: Over 4 Billion Served.” Reminded of the chain’s recent offer to pay rappers to name-check burgers in their songs, Martin composes one on the spot: “ ‘I’ve tried heroin, and I’ve tried crack, but nothing gets me high like a big Big Mac.’ You think it’ll work? I just earned $50.”

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